A brand kit is a resource that goes over all the details of your brand identity in one place. It contains the important visual elements of your brand, such as your logo(s), font(s), color palette, and branded imagery. This resource should also include explanations on where and how to use your brand identity elements.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Marketing essentials represents well written, printed, graphic, electronic, audio or video presentations of information, including, without limitation, journal advertisements, sales visual aids, formulary binders, reprints, direct mail, direct-to-consumer advertising, internet postings, broadcast advertisements and sales reminder aides (for example, note pads, pens and other such items) intended for general use, sharing of information or promotion.
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colours and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.