Affiliate marketing is a process in which an affiliate will promote a business’s products and services and receive a commission if the affiliate achieves a sale. An affiliate is a person who utilizes their networks and online marketing capabilities to promote products and services.

Below are some statistics on how affiliate marketing is doing on our day to day life,

  • Affiliate marketing worth $12 billion as of now.
  • Affiliate programs contribute 30% of revenue for the companies.
  • For marketers and advertisers, affiliate programs generate 15%–30 % of sales
  • About 48.36% of affiliate marketers are earning $20k per year while only 3% are earning over $150k per year
  • Companies have allocated 15% of all marketing budgets to affiliate marketing.
  • Around 84% of content publishers monetize their web traffic by leveraging affiliate marketing.
  • The majority of affiliate marketers promote between 1 to 10 products only.
  • 84% of bloggers use affiliate marketing to grow the audience.
  • 84% of publishers use affiliate marketing.
  • 80% of brands use affiliate marketing to generate leads.
  • 40% of marketers think that affiliate marketing is a crucial skill to have.
  • 73% of the merchants reported that their affiliate revenue met their needs.
  • The affiliate marketer’s content pool has grown by 175%.
  • 32% of affiliate marketers connect with customers using social media.
  • 48% of the affiliate marketers blog to generate traffic.
  • The search volume for the term “affiliate marketing” is rapidly increasing.
  • Digital media has allocated 15% of the advertising revenue for affiliate marketing.
  • The U.S affiliate marketing is expected to reach $6.8 billion by 2020.
  • The global estimation of affiliate marketing is $12B.
  • 81% of the marketers and 84% of the publishers are already using affiliate marketing.
  • People are showing more interest in researching affiliate marketing. The search volume increased by more than half in less than a year.
  • 83% of the affiliate marketers are leveraging affiliate marketing to increase brand awareness while 79% of them use it to increase customer engagement.
  • The advertisers who are using the affiliate program are generating 15%–30% of the sales.
  • More than 50% of the affiliate traffic comes from mobile devices.
  • 81% of brands rely on affiliate programs to improve their business.
  • 38% of marketers agreed that they use affiliate marketing for customer acquisition.
  • In the US and Canada, affiliate marketing generates 16 per cent of all e-commerce sales.
  • Affiliate marketing has generated 5 billion clicks and 170 transactions worldwide, in 2017.
  • Spending on affiliate marketing is increasing at a rate of 27% CAGR.
  • 40% of marketers think that affiliate marketing is a crucial skill to have.
  • 65% of the merchants earned 5-20% of their annual revenue through affiliate marketing.
  • 90 per cent of the advertisers said that affiliate marketing is important to their digital marketing strategy.
  • 60% of the large merchants who earned $5 million were using affiliate marketing over the past 5 years.
  • 91% of all merchants effectively plan their affiliate marketing budgets.
  • 73% of the merchants reported that their affiliate revenue has met their needs.
  • Affiliate marketers achieve an average conversion rate of between 1% and 5%.
  • Content marketing helped the publishers to increase their revenue by 240%.
  • “Pay per call” affiliate marketing is having a good conversion rate of 10-15%.
  • 80% of affiliate marketers track their desktop and mobile sales.
  • Most affiliate marketers use email channels to communicate with affiliate managers.
  • Digital affiliate products generate 50% commissions.
  • 32% of affiliate marketers connect with customers using social media.
  • 22% of the affiliate marketers drive traffic leveraging SEO.
  • With optimized keyword targeting, affiliate sites can get 7 times more conversions.
  • 28 per cent of the affiliate marketers leverage PPC marketing to generate traffic.
  • Among the Australian affiliate marketers, 61% use the “last click” attribution model whereas 13% use first-click attribution.
  • 30 per cent of the website owners agreed that there weren’t enough affiliate products that were relevant to the readers.
  • 46 per cent of the affiliate marketers learn about affiliate programs on the merchant’s website. Revenue share is the most popular advertising model in the gaming sector with a share of 55%, followed by CPA [cost per action] with a 19% share.

How does this impact business around the globe?

Businesses are more frequently seeing the benefits of affiliate marketing in their strategies today.

Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.

Of course, some things sound too good to be true, but in this case, the benefits are a consequence of marketing that is highly targeted and effective. Businesses are able to identify a target market and select the perfect set of representatives that’ll suit the brand—this is exactly what affiliate marketing does.

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