3D animation can be described as creating three-dimensional moving images in a digital environment. You can move and rotate these 3D objects and models around in 360-degree space to get any angle you want for the composition. 3D animations are created entirely on the computer. Unlike 2D animation where images are flat and offer only one perspective because they have only width and height, 3D animation looks more realistic because of adding the third dimension – depth. Images have depth and offer many perspectives just like in real life.
3D video development marketing statics:
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbouncy)
- To watch every video that will be crossing global IP networks in one month in 2021, you will need to spend full five million years. (Cisco)
- 85% of businesses use video as a marketing tool and 59% of non-video marketers expect to start leveraging it in 2021. Further, 92% of marketers who use video report it as an essential part of their strategy. (Wyzowl)
- 66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post. (Elite Content Marketer)
- According to the Renderforest survey, 78% of users got more traffic to their website after using videos. (Renderforest)
- 1/3 of all online activity is spent watching the video. (Siteefy)
- Video generates more engagement than any other content type on Instagram. (Mention)
- 68% of people will watch a full video if it’s a minute long or less. (Convenience and Convert)
- And 39% call a vendor after watching the video. (Forbes)
- 78% of people watch videos online each week, and 55% watch videos every day. (50 Wheel)
- In the last 12 months, video views have grown 220x on Twitter. Also, 93% of the video views on the microblogging platform happen on a mobile device. (Twitter)
- The number one way customers are moving from discovering a brand to purchasing its products is video ads. (Animoto)
- The three most popular types of videos are webinars, demos, and social videos. Given the cancelation of major conferences and events in the wake of the coronavirus crisis in 2021, webinars are a great way to engage with business professionals. (Vidyard)
- 33% of viewers lose attention and will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (50 Wheel)
- A Cisco whitepaper forecasted that 82% of all IP traffic (both business and consumer) would be video IP traffic by 2022. (Cisco)
- For under 45 seconds, mobile is the leading device for video consumption in Australia (at 69%). But the non-connected living room widescreen is the king of the screens for over 55 seconds (at 61%). (Facebook)
- No wonder, YouTube is the second most popular website in the world (after Google). (Alexa)
- 91% of marketers are satisfied with the ROI of their video marketing efforts on social media. Indeed, 93% of businesses claim to have landed a customer because of a video on social media. (Animoto)
- A study of over 777M Facebook posts by Buffer found that videos manage 59% more engagement than other post types. (Buffer)
- Video is the fastest-growing advertising tool on Twitter. (Twitter)
How does this impact business around the globe?
Today, video content is more important than ever for any business’s content marketing, advertising, and communications and many companies include 3D videos in their marketing mix. One of the biggest advantages of 3D animation as a marketing tool is its visual appeal. Colourful and bright 3D animations are visually stunning, so they instantly grab the attention of their viewers and are more effective in conveying a marketing message. 3D animation is important because it allows businesses to communicate in a memorable and immersive way. This communication is often with customers, but it can also be internally between staff.